2015 Lincoln MKT
Before Lincoln made their debut with the Continental concept, featuring a new grill, I thought Lincoln could resurrect their Split-wing grill. BMW has been able to keep their grill in style while still being easily recognizable. Pontiac also had a dual grill that worked well for them. In Lincoln's case, however, I think most people desired a change.
2016 Lincoln MKZ
With the updated MKZ, Lincoln updated the grill. They got rid of the waterfall look and adopted a new feathered look. In their advertising campaigns, they called the MKZ a phoenix, the rebirth of the Lincoln brand. I personally didn't like this look. It was better than the past, but not enough for a new car. The 2016 MKC adopted this look, but it translated into a much more cohesive look.
2016 Lincoln MKC
Last year, before the Continental's preview, I was forming my own ideas. I tried my had at a few designs for a new Split-wing grill that would bring this old style into a new light for a new generation. I think the Lincoln logo is very elegant and suited for a luxury brand. In my concepts, I wanted the Lincoln logo to stand out more. I wanted it to be larger, and nicely framed.
My rendering of the Lincoln MKZ before their most recent update for 2017. So, I tried making the chrome outline different. I find some companies overdo the chrome. I made it only go across the top, and have the middle connect in a low overhang. When I look at this now, I think it has a little bit of a Nissan/Renault look to it. I think Lincoln is on a better path now that what i drew.
What do you think? Should Lincoln have kept the Split-wing grill?
2015 MKT: http://www.lincoln.com/crossovers/mkt/gallery/photos/popup/photo:12/
2016 MKZ: http://www.lincoln.com/cars/mkz/gallery/photos/popup/photo:6/
2016 MKC: http://cars.axlegeeks.com/l/5810/2015-Lincoln-MKC
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